Go Purple Friday is a grassroots initiative to get the Fort Worth community more involved in the TCU Football program. The sales kit is passed out to businesses around the area to entice them to sign up to be a partner in this program. The design of the sales kit is based off of the season poster and also incorporates the mission of this program, joining the community as one. 

Below is the 2014 Go Purple Friday sales kit as well as 2014 online ads created for every game throughout the season.